Reef: Surf 7107 Docu Premier


“Summer officially rolls in as Reef’s fashion collection featuring Swellular™ Technology debuts with a documentary on the Filipino surfing lifestyle.  With the travelling surfer in mind, Reef is presenting its latest men and women’s footwear collection highlighted by the special premier of Surf 7107.”



Summer’s definitely here and the best way to beat the heat is to hit the beach and bask in the sun, while strutting our bikini bodies and rocking abs and Reef came up with an amazing fashion line-up just in-time for a summer getaway. Though, not really sure about their latest Reef Swellar Technology and I bet most of you don’t as well lol, but I can assure you their latest collection of footwear is so comfortable to wear that I enjoy wearing it at home too!



Last May 18, Reef together with Stratos Inc., held an event at The Sands at SM by the Bay, along Seaside Boulevard, SM Mall of Asia Complex in Pasay City and I must say, it’s the perfect place for such an occasion. Being here in Manila and far away from the amazing sandy beaches of the Philippines made us want to actually go for a summer outing right at that moment.


The event was hosted by Mara Lopez Yokohama, an ambassador for Reef Philippines and the event started with a few acoustic jams while guests enjoyed food, drinks, ice cold beer. It felt like being on the beach already as guest sat on banigs (handwoven mats) that were placed on the cold, fine sand. We were also showcased with some of the latest fashion beach wear from shirts, to rash guards and bikini’s.

Of course, they also raffled out a few Reef merchandise and guess who was one of the lucky winners. me!! lol! Though, the shirt fits way better on Tim haha.

Then the main agenda of the night was a documentary that showcased the surfing community at La Union. Amazingly, we learned that it was two Japanese guys who actually introduced surfing to the Philippines and one of them was the father of Mara Yokohama and had the first surf school established in La Union. This initiative helped a lot of people in the small town of La Union, it gave them livelihood by providing jobs such as surfing instructors and slowly surfing schools emerged in the area. More and more tourists hit the spots of La Union just to try out surfing and another thing that I learned is that, it’s mostly girls who wants to learn, I guess it’s about time to really go to the beach!

















Enjoyed using our flip-flops, thanks Reef Philippines and Stratos Inc. 😀 Overall, we enjoyed the event and learned a lot from the documentary and had more appreciation of the sport.

“Reef is a surf brand that not only cares about surfing and the lifestyle that goes with it, but also cares about the communities it helps and touches through surfing competitions, events, and environmental activities. This is the call to action of this documentary produced and supported by Reef Philippines,” – Carlo Dionisio of Reef Philippines


8 comments on “Reef: Surf 7107 Docu Premier

  1. MV
    March 27, 2015

    I had no idea it was two Japanese men who introduced surfing to La Union. I’d heard of the story about foreigners introducing surfing, but all along I thought they were American. That’s really cool trivia to file away in my box of notes. 🙂

    • timjuls
      March 27, 2015

      We had no idea too haha really great fact to learn 😀

  2. Franc Ramon
    March 27, 2015

    I like the design of reef outfits. It also remains affordable and perfect for the beach.

  3. It’s my first time to hear about Reef. I would look into it this summer.

  4. Janice
    March 29, 2015

    I want to learn how to surf too! Someday, maybe I’ll get to finally try it. 🙂 Great new outfits from Reef, by the way.

  5. Badet Siazon
    March 29, 2015

    Reef is really popular among surfers. And surfing is really picking up here in our country.

  6. Aisha Kristine Chong
    March 30, 2015

    I think I have heard about them way back – surfing – now that is one hobby I’d like to try.

  7. andrew
    March 31, 2015

    whoa!! i’ve been dreaming to surf one day, seriously i would love to try surfing but i think i should try to know first how to SWIM!! LOL im such a loser!! good to know also that japanese was responsible for surfing in la union! how cool is that!

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This entry was posted on March 24, 2015 by in events, timjuls and tagged , , , .
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